There she is… the Earth Fucker 3000

#54. Earth Fucker 3000

Brian Goldrich
Published in
2 min readSep 12, 2016

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My wife shared a story last night over dinner about her friend who’d recently bought his wife a new car, borrowed it to transport clients in a more comfortable manner, forgot it was three times larger than his car, and subsequently mangled the roof while trying to exit a car park.

Ironically, and probably a lot more compelling a sub-plot to those in the know, my wife’s friend’s car is insured by the company that employs the folks he was transporting and whose offices they where at when the accident occurred. Great story. I know. I have a knack.

With all those fascinating details, the part of the story that entertained me most was the nickname their new GMC Yukon Denali had been given, the Earth Fucker 3000.

I laughed because it was funny.

But upon (immediate) reflection, the humor simply masked my disappointment. I simply can not reconcile how manufacturers do not do everything in their power to ensure their products do not harm the planet or exploit its natural resources.

We only have one inhabitable planet, Earth, (although with the recent discovery of Proxima b, there may be hope) which our descendants will hopefully inhabit it for a long time to come, but that depends on whether we, as a people, take ownership now.

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Brian Goldrich
100 Naked Words

NYC dad & husband trying to figure it out on the fly. You can also find me here: https://worlditson.com/